Well a while back I wrote a post where I mentioned that I added an extra Adsense banner to see what improvement it has on the clicks on the banners.
Firstly, what I’ve done, a recap:
I originally just had 1 Adsense banner on the right(number 1 on illustration).
I had about 1-5 clicks in one month which did not make me alot of dough.
So, I added an extra banner almost in the “reading-line”(how people read the site), but still not interfering with the users reading or browsing(not too IN YOUR FACE).
The result is that I now get about 20-30 clicks per month on these Adsense banners, and the traffic was the same as it previously was.
So I reckon, the reason for this could be 1 of 2 explanations.
1. The fact that there is now 2 banners on the site; or
2. The fact that the new banner is in the user’s reading path, making it possible for the user to spot it in the hook of his eye-type-of thing.