Since my first days that I had to do with the internet, HTML(the old HTML ;-)), something that always stuck in my mind, was that “Content is King”.
The only way to get a good PageRank(trademark Google) with Google your site must contain good content, have good effecient links/backlinks. This way you could link/write yourself a good PageRank/rating with Alexa.
According to me and seems to be a trend in numerous articles, “Content is still King”, although now the content is not generated by the webmaster but by users, aka user-generated content, thus removing alot of strain from the web site owner, and relying on visitors to interact and create the content for you.
This directly flows into the whole web 2.0/3.0 idea and comes also to the explosion of YouTube, Facebook adn Wikipedia(the biggest user generated content site I reckon).
I’ve read quite a few articles and this is a short summary of my feelings surrounding Content, it is still KING, just the people who make it has changed.