Another new offering launched by Google.
With Google Latitude, a new feature on Google Maps for mobile and a gadget for iGoogle coming out today, we’re kind of turning that idea on its head, making the “where” matter again. Latitude allows you to see where your friends are located in real time on a map, anywhere in the world.
Use your Gmail account to join Latitude and you can specify which of your Gmail contacts can see your location. You can choose to automatically detect your best location, share city-level information only, set your location manually, or hide your location altogether.
Latitude is a new feature of Google Maps for mobile, as well as an iGoogle gadget, that allows you to share your location with your friends and to see their approximate locations, if they choose to share them with you. You can use your Google account to sign in and easily invite friends to Latitude from your existing list of contacts or by entering their email addresses. Google Talk is integrated with Latitude, so you and your friends can update your status messages and profile photos on the go and see what everyone is up to. You can also call, SMS, IM, or email each other within the app. Check out the video below to see Latitude in action